Q: Fitbit users are self-selected and are motivated and interested in improvement. What suggestion do you have to get people more motivated to learn as the first step?
This is a great question — because you’re right — in terms of self-selection, the comparison does not match. The traditional method of motivation in the cybersecurity field is fear. The industry paints a picture of danger and attack to play upon people’s fear of being hacked or of a company breach. That is the wrong approach because fear is a poor motivator. Instead, I feel that empowerment is a better long-term solution. Small bits of information and education will help empower people to both change behavior and be more educated and informed.
Other ways to increase the motivation to learn:
1. Give people the opportunity to learn without guilt and fear.
2. Make learning less invasive on their time and more accessible when they need it, where they need it.
3. Give people rewards and a way to be in a team setting to support their new learning.
4. Keep it light and focused on actions they can use and apply in their work life and personal life.
Motivation comes from seeing change and finding success in using new skills.
I think this is a great question and I hope my answer is helpful. I’d be happy to discuss further, because there is no right answer. We are trying to find the solution to helping change in behavior in cybersecurity.
Before Drip7 launched, Heather Stratford, the Founder and CEO, gave a presentation on Microlearning and Culture Change. We’re sharing some of the great questions she was asked after her talk.
To learn about microlearning, gamification, and how Drip7 works to create lasting skills growth and behavior change, keep coming back here to read more.