The Drip7 Story.
A crazy idea that became a little company that is fueling a movement to change Cybersecurity learning everywhere.
You could say Drip7 was a viral idea. We got our start as a product developed for a customer of our parent company Stronger International during the early and most worrisome days of the COVID pandemic.
Stronger was started by Heather Stratford, a visionary entrepreneur with a passion and track record of creating successful small businesses. Heather founded Stronger to provide high-quality, customized, information technology training, and services. With roots in IT and Cybersecurity Training Solutions, Stronger grew into an internationally respected provider of sensitive, high-risk cybersecurity consulting and corporate security training for both government and private organizations.
With the onset of COVID, cybersecurity took on a whole new level of importance because most of us were suddenly working from home and unknowingly creating a near-perfect opportunity for cybercriminals to wreak havoc. A typical home’s high-speed connection is a low barrier for any skilled hacker who wants to steal an identity, breach a network, or even hold an entire company for ransom, as recently happened to Garmin who had to pay a gang of cyber-criminals over 10 million dollars to regain control of their network.
The new-normal of working from home also meant Stronger needed to totally shift its business model from on-site training to virtual training but so had all the other training companies. There was no competitive advantage in offering the same-old standard virtual training everyone else was offering, so we set out to create a whole new method for cybersecurity training that fits the times we’re living in. A method that is more effective, engaging, and even fun. And an idea began to form around a totally new way to teach people safe computing.
Then, as luck would have it, one of Stronger’s biggest clients challenged us to develop a better way to train their now virtual workforce. This gave us the extra oomph we needed and what began to take shape on napkins and a veritable forest of post-it notes was something no one had ever seen before. We had developed a fully gamified micro-learning platform that teaches safe computing by serving up a single question every day for seven days, 365 days a year. A new kind of learning system combining a scientifically-proven method to teach technical information more effectively with the fun and challenges of badges, levels, and rewards. A learning technology that’s fully mobile and entirely customizable.
When we showed the client what we had come up with they offered to fund the development of our trial release allowing us to launch with 20,000 of their employees as our first users. Best of all, they encouraged us to share our innovation with other companies and Drip7 was born.
The word drip is a nod to the idea that through consistent and persistent “drips” of information over time, information is better retained and can have a more lasting impact on changing our behavior.
Well, a lot of good things come in sevens. Science has proven that seven is the ideal number of things to easily remember. There are seven days to every week, seven seas, seven continents, a rainbow has seven colors, and even seven is how your brain prefers to learn, one little drip of knowledge at a time.
Inquiries started to pour in from sales partners, trainers, and companies of all sizes interested in joining the movement, and the momentum has just continued to grow. Just the other day, someone deeply respected in our industry heralded Drip7 as the next major breakthrough in cybersecurity learning – a movement to change cybersecurity training everywhere.
Movements that affect massive change require passionate people and committed capital. We need both. We are raising Seed Financing to grow the team, fund our roll out beyond our current clients, and activate sales partners nationally to fuel our growth. If you think you might be interested in being a part of the Drip7 story, we would love to chat with you.